Innovations Unveiled at SIMEI

from the: January 2014 Issue of Wines & Vines

Wines and Vines
The latest winemaking technology on display in Italy

The global wine industry convened near Milan, Italy, in November for that country’s largest exposition of winemaking and viticulture equipment. SIMEI-Enovitis 2013, held Nov. 12-16, featured more than 600 exhibitors, including 140 visiting from other countries. Organizers estimated more than 50,000 people attended the five-day exhibition that also featured seminars about the global and European wine industries.

Fiera Milano in Rho, the site of SIMEI-Enovitis on the outskirts of Milan, is a sprawling metropolis in its own right. The center features 16 halls, each the size of the main floor of the Sacramento Convention Center (where the Unified Wine & Grape Symposium takes place), lined up in two parallel rows of eight stretching more than 3,000 feet. SIMEI occupied four expo halls.

Because of the spacious exposition floor, vendors set up complete bottling lines, displayed their largest tanks and a wide assortment of barrels, bottles and vineyard equipment. Nearly every booth was staffed with supplier representatives fluent in English…

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